The Journal by Elodie's Naturals

In 2025, teen girls are more bombarded than ever with beauty messages—social media, influencers, and brands like Ulta and Sephora constantly push six-step skincare routines and the latest must-have makeup trends.

How can we help our daughters build healthy, sustainable beauty habits—without shaming them for wanting to fit in? Because the goal isn’t to take away their joy in beauty—it’s to help them make informed, mindful choices.